My Portfolio
Branding/ Packaging Designs
Momma’s Reunion Food Truck Cross-Platform Campaign
Momma’s Reunion is a soul food truck designed to be welcoming and evoke the warm, familiar feeling of stepping into your momma’s backyard for a family reunion.
Kuntry Kidz Re-brand
Kuntry Kidz, a nonprofit organization based in Hattiesburg, MS, is dedicated to guiding teens on their paths to success through mentorship, education, and community engagement.
Himitsu no Eiyo Secret Society
Himitsu No Eiyo, meaning “The Secret Honor” in Japanese, is a discreet, women-only society founded in Japan as a powerful response to the pervasive issues of sexual harassment and assault that often go unaddressed by the justice system. Rooted in the ideals of justice, empowerment, and silent strength, the society offers a symbolic invitation set—an elegant, coded gesture that presents women with the choice to reclaim their power by confronting those who violated them, outside the traditional confines of law enforcement.
Behind You Board Game
“Behind You” is a horror-themed board game I created as a bold twist on the classic Clue game, blending murder mystery with chilling suspense to deliver a thrilling experience for players 18 and up. Inspired by Clue’s timeless structure, it provided the perfect foundation for integrating eerie environments, unsettling characters, and sinister plot twists. This project was deeply personal—I designed “Behind You” as a way to confront and overcome my own fear of horror movies, while also challenging myself creatively by stepping outside of my usual design comfort zone. The result is a spine-tingling, visually immersive game that pushes boundaries, both in gameplay and in my own artistic growth.
Thrive Body Care Capstone Project
For my capstone project, I created Thrive, a bold and inclusive unisex body care brand designed for everyone. As genderless body care gains momentum in the beauty industry, there’s still a noticeable gap. While skincare dominates the market, full-body care products remain limited and often tied to outdated gender norms. Thrive challenges this by offering high-quality, universally appealing products that break stereotypes and embrace individuality, making self-care accessible to all.
Motion Graphic/ADs
Coach 30 Second Motion AD
My concept for creating motion ads for the Coach perfume brand focuses on capturing the essence of class, elegance, and high-end sophistication. Through graceful motion design, soft lighting, and luxurious visuals, the ad highlights the perfume as more than just a fragrance—it’s an experience of timeless femininity and modern confidence.
Coach 20 Second Motion AD
Coach 15 Second Instagram Reel 1
Coach 15 Second Instagram Reel 2
Covergirl 30 Second Motion AD
My Covergirl ad campaign is designed to empower early adolescent girls as they begin exploring makeup in a fun, safe, and age-appropriate way. Centered around self-expression and confidence, the campaign highlights Covergirl’s gentle, dermatologist-tested products that are perfect for young, sensitive skin. Through vibrant visuals, relatable role models, and playful messaging, the campaign encourages girls to embrace their natural beauty while learning the basics of makeup in a supportive and positive environment. It’s not just about cosmetics—it’s about helping young girls feel confident, creative, and proud of who they are as they grow into their unique identities with Covergirl by their side.
Covergirl 20 Second Motion AD
Covergirl 15 Second Instagram Reel 1
Covergirl 15 Second Instagram Reel 2
Southwest Logo Animation
My Southwest logo animation captures the essence of the airline’s commitment to both speed and comfort. At the center of the animation is the iconic Southwest heart, symbolizing the warmth, care, and hospitality that define every customer experience. As the heart pulses gently, vibrant colors flow rapidly within its shape, illustrating the swift, dynamic movement of air travel.
Print Designs
Health Care Accessibility Magazine Cover and Spread
The Completed Works of Maya Angelou Book Cover and Spread
Paradeisos Look Book
Advertisment Designs
Covergirl AD Campaign
About Me
I am a graphic designer born and raised in Jackson, Mississippi. I loved art ever since I was 5 years old and have been pursuing art in the form of graphic design since graduating from Hinds Community College in Raymond, Mississippi majoring in graphic design technology.
Skills
- Adobe Creative Cloud Suite
- Project Management
- Graphic Design
- Visual Branding
- Graphic Communications
- Illustration
Contact Me
jocelynportfolio23@gmail.com
769-210-1524
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